A new set of Australian TV bundle offers you a chance to watch all the big shows and movies for a fraction of the cost of watching the same content over the internet.
The $70+ price tag is worth the potential, says TV bundle expert Matt Tisdale.
He’s the CEO of TV bundle website, Bundle.com, which has over 100,000 Australians who are looking for a cheaper way to watch TV.
Tisdale says the Australian TV industry needs to develop more bundles and make sure there are good ones to choose from.
“There’s a lot of competition in Australia, there’s a big market for content and consumers want good deals,” he says.
He says the big players in the bundle market are Netflix, Amazon Prime and Hulu.
Netflix Prime is a $9.99 per month TV service which offers all the latest Netflix content for just $10 a month.
Amazon Prime, on the other hand, offers the latest Amazon TV content for $19.99 a month, with a free trial.
Hulu offers the best of both worlds: an all-you-can-watch TV service for $5.99 or a $7.99 monthly subscription to the best streaming video content.
The Australian TV market is worth around $500 million a year, Tisdales says, but most bundles have no competition and are sold on the basis of price alone.
“Most bundles are selling for between $50 and $60.
That’s about as good as a new car for a car buyer,” he explains.
AussieTVs best dealThe $10.99 Amazon Prime bundle, with its $9 monthly fee, is a good deal for the average consumer, according to Tisdall.
But it’s a $100+ price premium over the cheapest streaming TV service.
Tiddles says the Amazon Prime is “a little bit better” than Netflix and Hulu because it doesn’t offer access to premium content.
The $30 Hulu bundle offers everything you want from its $6.99-per-month TV service, including premium TV shows and movie rentals, but also the ability to watch Netflix, Hulu and Amazon Prime.
Hulu’s $7-per-$15 monthly TV subscription offers the same TV show and movie options, but for a discounted price of $8.99.
The Amazon Prime comes in at a whopping $60+ a month for a bundle that’s only $7 more expensive than the cheapest Netflix streaming service.
Even better, you can also watch a bunch of TV shows with the Amazon subscription and Netflix, with the TV bundle paying off over time.
“It’s a really great deal, it’s super affordable, it has a good selection of content, you’re not getting the same amount of movies or TV shows,” says Tiddles.
However, the Amazon TV is not without its problems.
The service only offers a few channels.
Tiddle says Amazon TV’s lack of a traditional TV channel network could mean some Australians may find it hard to watch shows like Game of Thrones, The Last of Us and Star Wars: The Force Awakens on the service.
Netflix has a bigger catalog of shows and shows like Mad Men, The Walking Dead and Orange Is the New Black.
Amazon Prime is also not without some issues.
Its $30+ a year TV subscription is a bit pricey for most Australians, but it’s also $5 more expensive a month than a Netflix streaming TV bundle.
And the Netflix Prime service has no real competition for a TV bundle like Amazon Prime, because it offers nothing at all.
“Amazon is the only place where you can stream the same thing over the Internet,” says Matt Tiddle.
Tidds says that Amazon TV may be the most “marketed TV service in Australia”.
But for a good TV bundle to succeed, the market needs to expand.
“People are willing to pay a lot for TV, and if there’s no competition, they’ll buy a bundle,” he adds.