Streaming is about more than the entertainment you watch, says Magic Johnson, a co-founder of the online streaming company Striv.
“Streaming is a new medium for people,” Johnson said in a phone interview from his home in San Francisco.
“When I was working on the movie “Magic,” it was a very popular channel.
But it was just about getting the movie out there.”
The same is true for Netflix, which has a new streaming service called Vudu, and Apple TV, which lets people watch online movies.
But there’s no guarantee that the streaming services will be as popular as traditional TV shows or sports.
“People are very happy with their Netflix, and they don’t care about what the ratings are,” said Scott Gaffney, founder and chief executive officer of the streaming-video company TiVo.
“But what they’re also doing is they’re going to watch these things in ways that they wouldn’t have been able to with traditional TV.”
Streamers like the ones at Striv are also learning from the success of online video.
With streaming services like Amazon and Netflix, consumers don’t have to pay extra to watch video.
But in many ways, streaming services are a cheaper alternative to traditional TV, and many of them are free.
With more than 30 million subscribers, there are now more than 1,400 streaming services, from Roku to Apple TV to Striv and others.
“We think we can be in the top 10 for the next three to four years,” said Dan Soderstrom, an analyst with Bernstein Research.
“There’s a lot of room to grow.”
For the average consumer, streaming is less about watching content than it is about connecting with friends, family and the world.
And the ability to stream in the comfort of your own home is becoming a popular way for people to get a better feel for how things work.
Netflix’s most popular show, “House of Cards,” is available to stream on Apple TV and other streaming devices.
The streaming service also has a “House” series that follows the lives of people who live in the same neighborhood.
Striv has been one of the most popular online services for people looking to watch the same TV shows and movies on demand, including “Game of Thrones,” “Hannibal” and “The Walking Dead.”
It has been able make a living from the platform by offering the shows in an exclusive window for customers to watch at home, as well as by offering movies and TV shows on demand.
Streaming TV is a huge part of how many people are watching TV, said Dan Gaffey, who heads Striv’s media unit.
But Striv CEO Dan Söderstrom says his company’s streaming platform is far from dead.
“I think the real test is whether or not people will actually use our platform,” Soderstroes said.
“Are they going to buy a box and watch TV and movies, and then go back and watch the movies and the TV shows?”
He also thinks the streaming market could grow as people use more of the services they already use to stream.
“The way to figure that out is to actually make the product better for the consumers,” Söders said.
Streaming services like Netflix and Amazon have helped people get more from TV, but the companies are still trying to find the right balance between bringing new content to viewers and making sure that viewers are getting the kind of service they want.
And Soderstoys views streaming differently from streaming TV.
“Streaming doesn’t come with all the features and all the benefits,” he said.
Netflix is the only streaming service that offers an “always-on” feature that lets people keep watching if they change their location.
And there’s a long list of content available for subscribers to watch offline.
There are movies like “The Martian” and the new “The Last Jedi” that can only be streamed to one device at a time.
And some streaming services have been struggling to compete with traditional cable channels like HBO.
Streaming video has the potential to be a much more mainstream medium, Gaffrey said.
But for now, streaming TV is still far from the mainstream.